Setting up Lead Scoring
Importing the Programs
Go to the Marketing Activities area in Marketo
Scroll to find the workspace you're working in
Add a new folder to the Operational Programs folder named with the dealership initials and "- Lead Scoring"
Click on the workspace and click the "new" drop-down menu under "Marketing Activities" Select "Import Program"
In the Import program box, type "scoring" and look for the programs with "OP" prefix
On the next screen, select the folder you created for Lead Scoring
Uncheck "Use Default Conflict Rules" and do the following:
Program Tags: Ignore
Landing Page: Use Destination Template
Images: Keep Both Files
Email Templates: Replace Existing Template
Click "Import"
Repeat the process for the other Lead Scoring program. You should finish with two programs: Behavior Scoring and Demographic Scoring
Click into each program and update the prefix with the dealer initials and update the 4 numbers after the year to the 4 numbers found in the URL
Activating the Campaigns
Open the campaign and click into the "Campaigns" folder and then open the "Interactions" folder
Click into each smart campaign and into the Schedule tab
Click "Activate"
NOTE: Only activate campaigns for the behavior scoring program. Do not activate the Multiple Key Web Pages campaign.