Sharpspring to Marketo Email Migration Process

Download the Images for the Dealership

In Sharpspring, open any email.

Click on the logo to get the edit menu to pop up

Click the "+" drop-down menu and select "Image"

Click the image search button next to the source

Select all Images and Folders by clicking in the bottom-right of each icon/image.

Click "Manage" and then "Download"

Find the downloaded folder, and extract the images so they're not in a .zip. This can be done many ways, But the easiest is to create a folder with the dealer name, open the zipped folder, and drag the images into the new folder.

Uploading Images to Marketo

In Marketo, head to the design studio

Find the dealership in the list, and click on the "Images and Files" area.

Under the "Images and Files" header, select "Upload Image or File"

Save in the Folder "-- Images and Files --"

Click "Browse" and find the folder you just created in the last step. Open it and press "crtl+a" to select all of the images and the click "Open"

Click "Upload"

Click "Finish" once completed

Migrating Emails

These steps will have to be repeated for all emails running in an account. A list and reference guide will be provided at the end of the instructions.

Before you get started, open your favorite text editor (we will be using Notepad++)

Open the email in SharpSpring, click the three dots in the top-right corner, and select "View Code"

Click into the code, and press "ctrl+a" to select all of the code.

Copy and Paste the code into your text editor.

Press "ctrl+f" to open the "find" function in your text editor and search for all instances of the string "img src".

Look for all image source links. They will look something like this:

When you find a link, head to the images you just uploaded in Marketo and search for the file name (the underlined portion here) using the "Quick Find" box at the bottom of the list

Click on the image, copy the URL, and replace the source URL in the code.

So this:

Will become:

Now that you have the image code, you can replace the static portion of the URL without having to search for each image.

So for this client, each time we find an image source, we can take everything but the file name and replace it with "https://info.dealerspike.com/rs/281-AJJ-186/images/"

Our next link:

Will change to

Once you've replaced all of the image source code, press "ctrl+a" to select all of the code. Copy it with "ctrl+c"

Go to "Marketing Activities" in Marketo. Find the client's workspace and find the program for the email you're working on. In this case, we're updating the welcome email, so we'll go to the generic "Web Request" program.

Open the "Assets" folder and find the email that is sent to customers.

Edit the email, and select "Edit Code" at the top of the page.

"Ctrl+a" to select all the code and then delete it. Paste in the updated code from your text editor.

Press "Save" and scan the email for any major issues.

Updating the Send Settings

Back in Sharpspring, open the send settings by clicking the "Email" icon on the left of the screen.

Copy the settings over to the email in Marketo

Reference List of Emails to Migrate

Sharpspring EmailMarketo ProgramReference/ How to FindMarketo Img ReferenceNotes
Welcome to the FamilyWeb RequestStand-alone Program


Parts DepartmentParts RequestStand-alone Program


Service DepartmentService RequestStand-alone Program


FinanceFinancingStand-alone Program


Let Us Help You Find What You're Looking ForContact UsStand-alone Program


Trade InTrade ValueStand-alone Program


How to Choose a...Pre-sale NurtureNested Nurture within Pre-Sale Nurture

Up to 4 different vehicle types
Where to use your...Pre-sale NurtureNested Nurture within Pre-Sale NurtureUp to 4 different vehicle types
Check out the latest...Pre-sale NurtureNested Nurture within Pre-Sale NurtureUp to 4 different vehicle types
Test Ride a...Pre-sale NurtureNested Nurture within Pre-Sale NurtureUp to 4 different vehicle types
Thank YouPost-Sales NurtureNested Nurture within Post-Sale Nurture

Up to 4 different vehicle types
Parts & AccessoriesPost-Sales NurtureNested Nurture within Post-Sale Nurture

Up to 4 different vehicle types
Service ReminderPost-Sales NurtureNested Nurture within Post-Sale Nurture

Up to 4 different vehicle types
Trade-In ReminderPost-Sales NurtureNested Nurture within Post-Sale Nurture

Up to 4 different vehicle types