Although the Digital Marketing Graphic Design Team is capable of generating images of any size, below are the specifications for the most common types of assets the team creates for each department.

SEM

Display Ads [Examples]

Display advertising is a method of gaining attention on a website, social media platform, and other digital mediums. They are often image-based advertisements that encourage the viewer to click-through to a landing page.

Sizes in pixels: 336 x 280 | 300 x 250 | 160 x 600 | 728 x 90

Dynamic Remarketing Display Ads [Examples]

Dynamic remarketing display ads are similar to display ads, but the contents on the ads are generated dynamically, and tailored to each specific viewer. The remarketing part of these ads means that the contents shown on the ads have previously been viewed by the specific person. For instance, if a viewer was shopping for a Model X RV, the dynamic remarketing ad on a website will display a Model X RV, calling attention to the product once more.

Sizes in pixels: 300 x 250 | 160 x 600 | 728 x 90

Facebook Post Ads [Examples]

Facebook post ads appear in a Facebook user’s feed among posts from other users. They offer a clean and simple imagery and engaging copy.

Size in pixels: 1200 x 628

Facebook Carousel Ads [Examples]

Carousel ads on Facebook allows our client to showcase up to 10 images in a single ad, each with its own link. These ads are perfect for clients who prefer to highlight different products, rather than showcasing one unit. It can often be used to tell a story as well.

Size in pixels: 1080 x 1080 or 1 : 1 ratio.

Gmail Ads [Examples]

Gmail ads appear in a user’s inbox. They look like an email at first, but appear under the “promotions” tab. If a user clicks the ad, they are presented with the expanded ad, which often contains an image or even a gallery.

Size in pixels: 1200 x 628

TDA

Display Ads [Examples]

TDA ads appear on the Google Display Network, and are highly targeted to a specific geographic location. These ads are perfect for clients who wish to surround competing dealerships, campgrounds, or marinas. Even more impressively, such ads can be displayed on certain days when certain events and expos are taking place. The two additional smaller sizes ensure that ads are displayed perfectly on mobile devices.

Size in pixels: 300 x 250 | 160 x 600 | 728 x 90 | 320 x 50 | 300 x 50

SEO

Reputation Management Headers [Examples]

Reputation management headers are used in emails sent out to dealerships’ clients requesting feedback on their experience. Such headers contain simple phrases asking for feedback, or thanking the customer. They are used on the Grade.us platform, which is maintained by a SEO Representative.

Size in pixels: 700 x 180

YouTube Assets [Examples]

In order to maintain brand identity, assets on social media should be representative and relevant of the dealership’s brand. Having YouTube assets that match establishes trust among our clients and their customers. These assets can be viewed on the client’s YouTube account.

YouTube Channel Art size in pixels: 2560 x 1440

YouTube Icon size in pixels: 800 x 800

Homepage Banners [Examples]

Homepage banners are often found in a slideshow on a client’s website. They act as advertisements or announcements, highlighting what’s important to the client in that moment of time. They work to encourage traffic to specific parts of the website, such as the promotions page or the service page.

Size in pixels: Varies depending on the client’s website.

MA

Promotional / Events E-Newsletters [Examples]

Assets generated for the Marketing Automation team are ever-changing. In its simplest form, it can be described as a newsletter; however, there are many parts to the newsletter. A newsletter can contain many different sections, and thus many images. The only standard is the width of the newsletter, sitting at a maximum of 800 pixels wide. The length is up to the client, the Marketing Automation Representative, and the Digital Marketing Graphic Designer.

Size in pixels: Maximum width: 800 pixels

Nurture Track E-Newsletters [Examples]

Always waiting and listening for a trigger, these newsletters have the same look, feel, and format of its predecessor. Therefore, a Digital Marketing Graphic Designer must refer to past similar work for inspiration. Initially, the design isn’t set in stone. Once a design has been established, however, the Digital Marketing Graphic Designer will stick to the same layout through the lifecycle of a nurture track.

Size in pixels: Maximum width: 800 pixels

Resources:

DigMS Design Specs & Requirements
Templates

Looking for something else? Click here to navigate to the Graphic Design (Digital Marketing) home page on Confluence!

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