Milestones / Project Timeline
Establishing SEO training needs for Account Managing team
Milestones / Project Timeline
Next Actions
Training Gaps LogGap | Create Training Yes/No | Created | Link | AM Team Trained |
|---|---|---|---|---|
EXAMPLE: Unable to communicate what Impressions and Clicks means concisely and accurately. | Yes | Done | ||
Unfamiliarity with reporting metrics - what does the data mean and where does it comes from? | ||||
Does not know all the necessary information needed from the client for an intake call, nor the purpose of that information. | Linked doc covers intake call information - maybe needs elaboration? | Done (contingent on needing updates or being remade) | ||
Decision | Why | Who | When | Where |
|---|---|---|---|---|
Post call notes with Ellen:
Currently, SEO training for the AM team goes as follows; a new hire is onboarded and goes through a short SEO fundamentals course (in the midst of all of the other digital marketing training). Then they're introduced to SEO training resources once. It’s up to the AMs to recheck the materials in their own time after that. All in all, there doesn't seem to be a system in place to have AMs consistently review SEO documentation. However, there are knowledge checks when trainer/team leads sit in on AM calls. If an AM is unable to explain certain sections of the report, etc., a retraining about that topic will occur.
Main training needs of the AM team: reporting numbers and intake info.
What do reporting metrics mean? Why are certain focuses selected?
Intake calls: what information is needed and what the purpose is for needing that information.
Glossary of SEO terminology:
Current glossary by Ellen: /wiki/spaces/DSCS/pages/3937501999 - either expand on this current document or create a new one of just SEO terminology
Recurring monthly check-in meetings with AM and SEO trainers?
This chain contains links to all the SEO resources that CS relies on and that were previously managed by an SEO SME.
Intro to SEO Courses: What is SEO? What is Reputation Management?
Intro to Client Sheets Course: Client Sheets(Overview)
How to find the SEO Specialist in CRM: CS Team Training: Looking Up Digital Marketing representatives in the CRM
Intake Call Courses: Pre-Intake Research SEO Intake
Report Call Courses: SEO 6 Month, SEO Report Call
Call Guide Articles: Intake Call, Report Call
SEO Features and Package Tiers(I am aware that new structure will be launching at some point): Confluence Article
Found a couple other resources in Confluence.
SEO Frequently Asked Questions(FAQs) and NinjaCat SEO v2 Report Breakdown