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1. Select a profile from the [TBD. Currently: SEM Department Login creds & passwords doc.]

2. Log in to Google Tag Manager and find the account.

3. Click on the Simpli.fi Pixel and Simpli.fi Conversion tracking pixel.

4. Add the appropriate pixel listed below.

It is important to distinguish between an ARI and a Dealer Spike account, since they are set up differently.

Dealer Spike Retargeting

<script async src='https://tag.simpli.fi/sifitag/69bcecd0-9774-0136-d5fd-06a9ed4ca31b'></script>

ARI Site Retargeting

<script async src='https://tag.simpli.fi/sifitag/a62a1ff0-0248-0137-dee1-06a9ed4ca31b'></script>

Dealer Spike Conversions

<script async src='https://tag.simpli.fi/sifitag/5ae03100-c907-0137-ec97-06a9ed4ca31b'></script>

ARI Conversions

<script async src='https://tag.simpli.fi/sifitag/6033bbe0-c907-0137-ec97-06a9ed4ca31b'></script>

5. Select Submit at the top right corner to complete the implementation of the pixel.

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