Page Comparison

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13 Feb 2023 Senior rep review/provide feedback.
14 Feb 2023 Katie Hill review/provide feedback.
15 Feb 2023 Grant Gooch and Lance Shroyer review/provide feedback.

Outline

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title	Module: Joining the

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Team

Meeting Key People
- Trainer
- Leadership (SEO Team Leads, Manager, Director)
LV Greater Context:
DealerSpike: https://arinet.sharepoint.com/sites/DigitalMarketingTeam/welcome-to-digital-marketing/SitePages/Course.aspx
- How SEO fits into the company
- What the rest of the company does

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title	Module: Setting up your tools

Internal resources
- Tools setup/getting access/permissions

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- - IT-assisted setups
    - Google Chrome

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- - - , Passwordstate, Bonusly, ADP, RingCentral

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- - - ,

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- - - CRM,

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- - - VPN

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- - - , Confluence,

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- - - Notepad++ (DS-specific)

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- - - Extensions,
  - Self Setups/Trainer-assisted
    - Chrome extensions, secondary Chrome profiles, SEOmonitor, Trello

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title	Module: New Hire Setup

Share Folders
Welcome Email
Setting up Outlook and Teams (signatures, etc)
How to use our tools (Office, Google, etc)
Remote working best practices and etiquette
SEO news outlets (search engine land, search engine journal, moz, etc)

Module: What is SEO?

How Google works
Fundamentals of SEO

Module: How to Use Keywords

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Research (SEOmonitor, Keyword Planner) - How and Why

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Cannibalization

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How to Set up and Use Tools
- Google Drive
  - Share folders
- Microsoft Outlook
  - Basic setups to organize inbox
  - Email signatures
- Outlook Calendar
  - Scheduling events
- Microsoft Teams
  - Add chats
How to Develop Remote Working Etiquette and Habits
Bookmarking SEO new media outlets
- Search Engine Land, Search Engine Journal, Moz
  - Sharing news with the team

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title	Module: Introduction to SEO

External resources
- Fundamentals of SEO
  - What is SEO?
- How Search Engines Work
- Local SEO
- SEO Best Practices
Internal resources
- What SEO looks like at LeadVenture
  - DS or ARI platform-training
Knowledge check

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title	Module: How to Use Keywords

External resources:
- Keyword research basics
  - What are keywords?
- How to find valuable keywords
- Intro to our keyword research tools
- How to analyze
- How to use
  - keyword stuffing and keyword density
- Keyword cannibalization
Internal resources
- Utilizing keyword research tools
  - Using SEOmonitor, Keyword Planner, and GSC together
  - SEOmonitor keyword research
  - Keyword list monthly maintenance
  - Identifying keywords in GSC
- Keyword cannibalization guide
- Understanding what pages are ranking for which keywords
Knowledge check

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title	Module: On-Site Optimization

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On-page elements

H1s
Metadata
Header/Footer
Images/Banners

External resources
- What is SEO content?
- Important SEO content ranking factors
  - Mobile SEO
- How to write SEO content
- Adding keywords to H1 and metadata
  - Spotibo
Internal resources
- SEO content writing
  - How to write content from an SEO perspective
    - Meta descriptions, internal linking, semantic SEO, LSI keywords
- How to post content
  - DS or ARI platform training

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title	Module: Client Sheets

Client sheet overview
Client info tab
- Client info tab sections definitions
Work done import tab
- Columns definitions
Content history tab
DS import tab
Trainer-assisted demo

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title	Module: Internal Link Structure

External resources
- Internal linking 101
  - What are internal links
  - Why are they important
- Internal linking strategy
  - How to setup and build an internal linking strategy
- Canonical tags
  - Importance to internal link structure
  - ARI-specific
Internal resources
- Link structure types

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Page linking (mobile-friendly buttons)

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DS- and ARI-specific structures

Selecting canonical ILPs
GSC - how to request indexing for pages

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Module: Client Sheets

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Relevant client sheet tabs

Introduce client info tab, WDI tab, content history tab

Module: Trello Process

Content Staging board
Content request process
- Fill out template
- Reference content history tab
- Submit to appropriate Trello columns
QA board
- Fulfilling QA corrections
YouTube board
- Requesting YT focuses

Module: Campaign Plan Creation

Formulating 7-month plan
Evaluating client priorities
Referencing inventory sizes
Keywords/search interest
Seasonal/regional/historical search trends

Module: Campaign Plan Maintenance

Client requests/updates
Identifying topics for 7th month
Identifying related content topics (blogs)

Module: First Month Optimization

First Month Client Guide
First Month Client Work
- FTP navigation (DS-specific)
First Month Trello Board (check set up)

Module: Data Analysis

Tools (GA, GSC, GTM, Yext , SEOmonitor (SEOmon - analyzing keyword data)
Using data to formulate campaign plans and strategize optimization

Module: Reporting

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NinjaCat Introduction

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What metrics are included in the reports?

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Formatting the client sheet (WDI tab)

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- at LeadVenture
  - Funnel preferred type
  - Clean navigation, link equity, and information hierarchy
- Platform-specific internal link structure demo
- Linking canonical pages
  - ARI-specific
  - ARI Canonical Go-Forward process
Knowledge check

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title	Module: Trello: Content Requests

Trello workspace overview
What are content requests?
Content requests and client packages
- Old vs New packages
  - Visual breakdown doc
- Silver, Gold, Platinum
Content types
- New package content types
  - blog articles, pagefooters, inventory content, custom pages, local pages
- Old package content types
  - blog articles and pagefooters
Requesting content
- How to create a content request
- Staging boards
Content request demo
Content request corrections
- Checking the “issues” columns
Knowledge check

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title	Module: Trello: QA and YouTube

QA Trello board overview
Value of QA
QA process
- Making corrections
QA Trello boards
YouTube video requests
- Only for old package Platinums or at a la carte addition
Value of YouTube videos
Determining keyword focus
Requesting YouTube video in WDI tab
Knowledge check

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title	Module: Campaign Plan Creation

External resources
- Setting SEO campaign goals
  - Providing direction to strategize around
- SEO campaign strategy
  - How to create an SEO strategy
- SEO seasonality and search interest
  - What is seasonality?
  - How does it affect SEO keywords?
  - Google Trends
Internal resources
- How to set up a 7-month campaign plan
Knowledge check

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title	Module: Campaign Plan Maintenance

External resources
- Maintaining SEO value throughout a campaign
  - Year-round SEO tasks for maintenance purposes
- SEO audits
  - What is an SEO audit?
  - How to perform an audit
  - What kinds of audits are there?
Knowledge check

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title	Module: First Month Optimization

Internal resources
- intake call overview
  - What info is gathered?
    - Inventory priorities
    - Target locations
    - Competitors
- Client sheet creation
- Trello card creation
  - Fill out client card description
- Visit website
  - Gather info from client website
- Build an initial keyword list
- First month tasks
  - What pages should you optimize
  - What elements on those pages would you optimize
- URL structure (DS-specific)
  - How to create a SEF URL
  - Why it’s important for a URL to be SEF
Knowledge check

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title	Module: Data Analysis

External resources
- Google Search Console
  - What is GSC?
  - How to navigate?
  - What are clicks, impressions, CTR, sitemaps?
  - How to submit a page for indexing?
- Google Analytics
  - What is GA?
  - What are users, bounce rates, sessions, average session duration, new sessions, pages per session, page views
  - How to navigate?
Internal resources
- GA training
  - Terminology for GA metrics
Knowledge check

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title	Module: Reporting

External resources
- Creating reports with value
  - How to tell a story with SEO reporting
- What metrics should be reported on?
  - What KPIs are important?
  - How to gear reports toward client priorities
- NinjaCat Introduction
  - What is NinjaCat?
  - How to navigate
Internal resources
- Reporting with the WDI tab
  - How to format WDI tab so that info pulls correctly
- ARI and DS reporting tools and processes
Knowledge check

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Outline