Page Comparison

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• Word Count: 250 words

• Publication Location: Bottom of inventory list page (ILP)

• Header uses H2s (##) and subheader uses H3s (###)

  • Even though the H2 will not be the title of the document, treat it as the title of the piece, as the pagefooter is not published directly beneath the featured banner.

• Client name, physical location, and target locations must be mentioned once (commonly done in intro and/or conclusion)

• Content Focus: Pagefooters use the product on the ILP as the primary focus of the piece. The primary focus is to sell the product listed in the ILP.

• Common topics: 

  • Manufacturer History

  • Product Buying Guide

  • Product Benefits

  • Model Breakdowns

•  Inappropriate Topics:

  • Tertiary subjects

    • Ex: Cleaning your ATV

    • Ex: Motorcycle maintenance

  • Content that won’t hit the word count

  • Content that could cannibalize future ILPs

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