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The following formats will only be offered with the 2022 SEO packages. These will be indicated by a 2022 [Package] label on the Trello card.
About Us Page
Word Count: 450 words
Publication Location: About Us page
Header uses H1s (#) and any necessary subheaders use H2s (##)
Content Focus: The About Us page should give a brief overview of the client’s values, history, stand-out offerings, and anything else that makes them unique. In essence, if the client were to introduce themselves, what would they say?
Note: An About Us page must come with supplemental information supplied by the client. This information can come in two forms:
An existing About Us page: if the About Us page already exists, the writer will use the existing content, clean it up and optimize it, and submit that piece for publication. They may copy and paste the original text into the new document and make adjustments as needed.
Information is supplied in the request: If the page does not already exist, the Account Manager may be able to collect information from the dealer, which will then be passed on to the writer to turn into an About Us page.
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If this information cannot be provided, the Content team will not provide content for the dealer’s About Us page. |
Service Page
Word Count: 450 words
Publication Location: Service page
Header uses H1s (#) and any necessary subheaders use H2s (##)
Content Focus: The Service page should act as an introduction to the client’s service department, including the importance of regular maintenance and service and the services the dealer offers.
Note: A Service page must come with supplemental information supplied by the client. This information can come in two forms:
An existing Service page: if the Service page already exists, the writer will use the existing content, clean it up and optimize it, and submit that piece for publication. They may copy and paste the original text into the new document and make adjustments as needed.
Information is supplied in the request: If the page does not already exist, the Account Manager may be able to collect information from the dealer, which will then be passed on to the writer to turn into an Service page.
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If this information cannot be provided, the Content team will not provide content for the dealer’s Service page. |
Parts Page
Word Count: 450 words
Publication Location: Parts page
Header uses H1s (#) and any necessary subheaders use H2s (##)
Content Focus: The Parts page should act as an introduction to the client’s parts department, including the benefits of and need for aftermarket parts and how their parts department works.
Note: A Parts page must come with supplemental information supplied by the client. This information can come in two forms:
An existing Parts page: if the Service page already exists, the writer will use the existing content, clean it up and optimize it, and submit that piece for publication. They may copy and paste the original text into the new document and make adjustments as needed.
Information is supplied in the request: If the page does not already exist, the Account Manager may be able to collect information from the dealer, which will then be passed on to the writer to turn into an Parts page.
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If this information cannot be provided, the Content team will not provide content for the dealer’s Parts page. |
Local Pages
Word Count: 450 words
Publication Location: Location-based pages
Header uses H1s (#) and any necessary subheaders use H2s (##)
Content Focus: The local page should provide a landing page that targets a specific location outside of their physical location. The content should include a basic introduction of the client, the services they offer and products they sell, and encourage readers to explore further into the site. This can include relevant details for the citizens of that particular area.
The following series of links as a guide:
Note: A Local page request should specify where the page will be targeting. This location should be included in the H1.