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All LeadVenture Content Teams

Inventory Content

Inventory content contains the following two formats on one document, to be submitted as one piece for one request.

Featured Banners

• Word Count: 320 characters (hard limit)

• Publication Location: Essentials Pages

• Header provided by other content

• Content Focus: Featured banners are the brief introduction to an inventory page. They should follow this structure:

  • First sentence: Attention grabber

  • Second sentence: Additional content on the product.

  • Third sentence: CTA

  • Example

Pagefooters

• Word Count: 250 words

• Publication Location: Bottom of inventory list page (ILP)

• Header uses H2s (##) and subheader uses H3s (###)

• Client name, physical location, and target locations must be mentioned once (commonly done in intro and/or conclusion)

• Content Focus: Pagefooters use the product on the ILP as the primary focus of the piece. The primary focus is to sell the product listed in the ILP.

• Common topics: 

  • Manufacturer History

  • Product Buying Guide

  • Product Benefits

  • Model Breakdowns

•  Inappropriate Topics:

  • Tertiary subjects

    • Ex: Cleaning your ATV

    • Ex: Motorcycle maintenance

  • Content that won’t hit the word count

  • Content that could cannibalize future ILPs

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• Word Count: 2-3 sentences each

• Publication Location: Essentials Pages or Services Pages

• These Content Pieces use H3s (###)

• Content Focus: These Content Pieces often take a larger focus and break it down by model, type, etc. Each one must be described succinctly and engagingly to encourage shoppers to explore further.

• Common Topics:

  • OEM models

  • Product types

  • Product benefits

• Note: These were once called “product buckets” and are still referred to as such in the Content History Sheet

Currently Not in Circulation

Featured Banners

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Word Count: 320 characters (hard limit)

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Publication Location: Essentials Pages

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Header provided by other content

Content Focus: Featured banners are the brief introduction to an inventory page. They should follow this structure:

...

First sentence: Attention grabber

...

Second sentence: Additional content on the product.

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2022 SEO Packages Content Formats

The following formats will only be offered with the 2022 SEO packages. These will be indicated by a 2022 [Package] label on the Trello card.