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All LeadVenture Content Teams

Pagefooters

• Word Count: 250 words

• Publication Location: Bottom of inventory list page (ILP)

• Header uses H2s (##) and subheader uses H3s (###)

• Client name, physical location, and target locations must be mentioned once (commonly done in intro and/or conclusion)

• Content Focus: Pagefooters use the product on the ILP as the primary focus of the piece. The primary focus is to sell the product listed in the ILP.

• Common topics: 

  • Manufacturer History

  • Product Buying Guide

  • Product Benefits

  • Model Breakdowns

•  Inappropriate Topics:

  • Tertiary subjects

    • Ex: Cleaning your ATV

    • Ex: Motorcycle maintenance

  • Content that won’t hit the word count

  • Content that could cannibalize future ILPs

Articles

• Word Count: 450 words (Except ARI silver clients: these should be 200-300 words)

• Publication Location: Online blogs

• Header uses H1s (#) and subheaders use H2s (##)

• Client name, physical location, and target locations must be mentioned once (commonly done in intro and/or conclusion)

• Content Focus: Articles apply a product to a tertiary topic, though some pagefooter topics can be applied to articles. The focus is to sell the experience, not the product.

• Common topics:

  • Maintenance tips

  • Buying guides

  • Comparison articles

  • Safety tips

  • Lifestyle tips

  • Travel guides

• Inappropriate topics

  • Any topic the writer deems informatively insufficient, topically inappropriate, or otherwise unfit to become an article.

    • Common example: Requesting a topic that is out of season

ARI Only

Content Piece 1 & 2

• Word Count: 150 words

• Publication Location: Essentials Pages or Services Pages

• Content Piece 1 & 2 uses H2s (##)

• Content Focus: These Content Pieces serve as an introduction to a particular product, providing engaging context, an explanation of what the product is and does, and who benefits, along with any other relevant topics to present the product.

• Example

• Note: These were once called “Intros” and are still referred to as such in the Content History Sheet.

Content Piece 4 or Higher

• Word Count: 2-3 sentences each

• Publication Location: Essentials Pages or Services Pages

• These Content Pieces use H3s (###)

• Content Focus: These Content Pieces often take a larger focus and break it down by model, type, etc. Each one must be described succinctly and engagingly to encourage shoppers to explore further.

• Common Topics:

  • OEM models

  • Product types

  • Product benefits

• Note: These were once called “product buckets” and are still referred to as such in the Content History Sheet

Currently Not in Circulation

Featured Banners

• Word Count: 320 characters (hard limit)

• Publication Location: Essentials Pages

• Header provided by other content

• Content Focus: Featured banners are the brief introduction to an inventory page. They should follow this structure:

  • First sentence: Attention grabber

  • Second sentence: Additional content on the product.

  • Third sentence: CTA