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Word Count: 250 words
Publication Location: Bottom of inventory list page (ILP)
Header uses H2s (##) and subheader uses H3s (###)
Client name, physical location, and target locations must be mentioned once (commonly done in intro and/or conclusion)
Content Focus: Pagefooters use the product on the ILP as the primary focus of the piece. The primary focus is to sell the product listed in the ILP.
Common topics:
Inappropriate Topics:
Tertiary subjects
Ex: Cleaning your
ATV
Ex: Motorcycle maintenance
Content that won’t hit the word count
Content that could cannibalize future ILPs
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Word Count: 450 words (Except ARI silver clients: these should be 200-300 words)
Publication Location: Online blogs
Header uses H1s (#) and subheaders use H2s (##)
Client name, physical location, and target locations must be mentioned once (commonly done in intro and/or conclusion)
Content Focus: Articles apply a product to a tertiary topic, though some pagefooter topics can be applied to articles. The focus is to sell the experience, not the product.
Common topics:
Inappropriate topics
Any topic the writer deems informatively insufficient, topically inappropriate, or otherwise unfit to become an article.
Common example: Requesting a topic that is out of season
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